Question 1

Is it important to keep my website software and plugins updated?

Accepted Answer

Yes, it is important.  Just ask any business owner who has had their site hacked. Google is placing a high priority on security and usually website software (like wordpress) and plugins have updates to fix security vulnerabilities.  By not updating these, it leaves your site more susceptible to hackers.

Question 2

If I have a website and it needs updating what is the process?

Accepted Answer

Updating your website is personal and we take the time to discuss with you what you want.  We can develop different solutions to achieve your desired outcome within your budget.

Question 3

I'm thinking of trialing an adwords campaign, should i talk to google direct or use someone like you to set it up and manage it?

Accepted Answer

Good question.  Some people setup an adwords express campaign after talking to the google support line.  For some businesses this might work well, however, to be able to use the full functionality and tailor a properly structured campaign, it's probably best to use an agency like us.  We actively manage everything for you and liaise with Google.

Question 4

What is a Google Business Listing and is it important?

Accepted Answer

Your Google Business Listing is a great way to show up on Google Maps and Search results when people are searching for businesses like yours.  It has lots of different features and if setup and consistently maintained can help you stand out from the competition.

Question 5

Should I do both Adwords and SEO?

Accepted Answer

Both AdWords and SEO have their advantages/disadvantages.  Ideally, if you have the budget you could do both.  AdWords (or PPC Pay Per Click) is good to show up on the front page of Google in a very short period of time. SEO (Search Engine Optimisation) is a longer term strategy done in phases.  With SEO you need to allow 6-12 months to gain traction.

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