This blog outlines the importance of staying up to date with Google’s updates; it’s an important step in maintaining your online presence and showing in search results.
What Is The New Helpful Content System Update?
Google are going to do an update to the “Helpful Content System”, in the next few months. They have said that the update will help Google Search “more deeply understand content create from a personal or expert point of view”.
They have also said what will change, they’re also improving how they rank search results overall, with “greater focus on content with unique expertise and experience.”
Searchers can become frustrated when they land on “SEO content”, which are webpages that are unhelpful, but rank well because they were written for that purpose.
The update is specifically engineered to target “content that seems to have been primarily created for ranking well in search engines rather than to help or inform people.” Google want to help users find “high-quality content”, and reward better and more useful content that was written for to help users.
This new update is to be rolled out in the coming months. When the update is launched, we will take the time to notify you. When we work, in collaboration with clients; we create content for your website that’s designed with the end user in mind. The bonus is… it will also be SEO friendly, and help your position in google search.