Blog

Practical tips and information regarding digital marketing

Blog

Practical tips and information regarding digital marketing

What is the ideal Google Review Score?

What is the ideal Google Review Score?

Google Star Ratings Multiple studies tell us that you don’t want a perfect 5.0 Google My Business review score. Clickthroughs and leads actually decline, which in turn could mean fewer conversions if you’ve got a perfect score on your Google My Business Listing. And...

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How is my budget used?

How is my budget used?

Google Ads Budget Your average daily budget is the average amount you set for each ad campaign on a per-day basis. It specifies roughly how much you are comfortable spending each day over the course of a month. Something to consider is how many days of the week are...

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What am I charged for?

What am I charged for?

In short terms, you are charged for clicks – not impressions.Let me give you some more context… Impressions are the times that your ad has won a place in a Google search auction and is shown on the Google search results. This doesn’t just mean the top of the first...

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Where do my ads show?

Where do my ads show?

Google search campaigns show on the Google Search Network as text ads on the Google search engine results page. They will show when a keyword is searched and all the other targeting variables have been met, including budget. Search ads are always displayed above or...

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