Blog
Practical tips and information regarding digital marketing
Blog
Practical tips and information regarding digital marketing
Why It’s Important to Respond to All Customer Reviews On Your Google Business Profile
Customer reviews play a vital role in shaping the reputation and success of a business. It’s important to reply to all review whether the feedback is glowing or critical. Responding to reviews is essential — and here's why. It shows that you care Responding to both...
Link-Building Strategies for Australian Businesses
Are you struggling to push your website higher on search engine rankings? The solution could lie in an often overlooked yet powerful SEO practice: link-building. For businesses in Australia, developing a link-building strategy tailored to the local market can yield...
How to Rank Your Melbourne Business Website in Local Search
Struggling to get your Melbourne business noticed online? Local search is key for small businesses looking to attract customers in their area. Using an effective local SEO (Search Engine Optimisation) strategy means potential customers can easily find you when...
Why You Shouldn’t Search Your Own Ads
We wanted to share a quick tip regarding your Google Ads campaign. While it may be tempting to search for your own ads on Google to check if they’re appearing, doing so can actually harm your campaign’s performance. Google's algorithm tracks user behavior, and...
What Is A Child Theme And Do I Need It?
A child theme in WordPress is a theme that inherits all the functionality, features, and styling of another theme, called the parent theme. This setup allows you to modify or add to the parent theme's code without changing it directly, which is useful because it keeps...
How long should it take before seeing results from SEO?
Your SEO efforts typically takes time, and the exact timeline can vary depending on several factors, such as the competitiveness of your industry, the quality of your content, and the authority of your website. Here's a general breakdown of what to expect:1....
Why Hire A Digital Marketing Agency?
Hiring a digital marketing agency can bring a wide range of benefits to businesses looking to grow and succeed in the digital space. Here are some key reasons why hiring a digital marketing agency is advantageous: Access to Expertise and Skills Specialized...
Should I Pay For Digital Marketing Or Do It Myself?
Whether you should pay for digital marketing by hiring an agency or do it yourself depends on several factors specific to your business goals, resources, and expertise. Below are some considerations that can help you make the best decision for your situation:When to...
What Are The Main Factors That Influence Rankings On Google Maps?
The ranking on Google Maps is influenced by several key factors that Google uses to determine the most relevant and useful results for users. These factors include:1. Relevance Business Information: How well a business listing matches the user’s search query. Ensure...
The Impact of Local SEO Consultants on Melbourne Businesses
In today’s digital age, businesses must leverage every tool at their disposal to stay competitive. For Melbourne businesses, a powerful strategy to gain visibility and attract customers is through Local SEO (Search Engine Optimisation). Local SEO consultants are...
Unlocking Success: The Benefits of Google Business Profiles
In today’s digital landscape, having a robust online presence is essential for local businesses and entrepreneurs. One of the most powerful tools to achieve this is the Google Business Profile (GBP), formerly known as Google My Business. This free tool allows...
Plan, Build, Launch – Your Path to Successful Web Design
Crafting a Winning Web Design Strategy In today's digital world, your website often serves as the first impression of your brand. It's more than just a virtual business card; it's a powerful asset that can elevate or hinder your online presence. Crafting a successful...
Google Is Shutting Down Websites Made With Google Business Profiles
Google will be shutting down websites made using Google Business Profiles (GBPs), and this blog will keep you informed. Businesses wanting to maintain their online presence will need to rebuild their sites using an alternative platform. Websites built using GBPs will...
Major Change To Google Reviews System Updates
A Major Change: November 2023 Google Reviews System Updates A Google Reviews System Update is on the way – marking the end of an era and the beginning of a new phase for review updates. There isn’t a lot of information about Google’s newest 'Reviews...
What is the October Google Algorithm Update?
Google’s October 2023 Core Update has now been completed; the October Google Algorithm Update aims to improve rankings by promoting quality content. This post will cover the update, how it may have affected you and tips on how to combat any negative affects. For a...
Content Generated With AI vs Content By Humans
This blog will help you decide whether or not to use content generated with AI vs content by humans. After reading this blog, you should feel better equipped to make a decision on whether to use AI to create content or do it yourself.Does Google Prefer Content...
Are Backlinks Still Important In SEO?
Are backlinks still important in SEO?Yes, backlinks are still important, but they way they help your site’s ranking in search has changed. This blog will reveal why backlinks are still important, and how you can still use them to improve your ranking. Firstly,...
Cheap VS Value
This blog will help you distinguish between what’s cheap, versus what is of value, yet cost-effective."Cheap" and "value" are two different concepts when it comes to assessing the worth or cost-effectiveness of a product or service.Cheap: When something is considered...
Google’s Helpful Content System Update
This blog outlines the importance of staying up to date with Google's updates; it's an important step in maintaining your online presence and showing in search results.What Is The New Helpful Content System Update?Google are going to do an update to the “Helpful...
Questions To Answer Before Creating A New Website?
This blog will help you identify all the questions you will need answers to before creating a new website. What is the purpose of the website? Who is the target audience for the website? What are the main features and functionalities required on the website?...
Choosing Your Domain Name URL
This blog outlines the importance of choosing the correct domain name; it's an important step in creating an online presence for your website or business.Tips To Consider When Choosing A Domain Name: Keep it simple and easy to remember: Your domain name should be easy...
What are the benefits of a Google Business Profile?
Every single day, millions of people search for information on Google, whether it be “cafes near me”, “how long should I cook pasta?” or “quality car repairs Melbourne”. Google is a very important tool when building your online presence; Google Business Profiles are...
What is the ideal Google Review Score?
Ideal Google Review Score For an ideal Google review score multiple studies tell us that you don’t want a perfect 5.0 Google My Business review score. Clickthroughs and leads actually decline, which in turn could mean fewer conversions if you’ve got a perfect score on...
How is my budget used?
Google Ads Budget Your average daily budget is the average amount you set for each ad campaign on a per-day basis. It specifies roughly how much you are comfortable spending each day over the course of a month. Something to consider is how many days of the week are...
Google ads what am I charged for?
In short terms, you are charged for clicks – not impressions.Let me give you some more context… Impressions are the times that your ad has won a place in a Google search auction and is shown on the Google search results. This doesn’t mean the top of the first page of...
Where Do My Google Display Ads Show?
Get your brand noticed with Google search campaigns! These eye-catching text ads appear on the Google Search Network, right on the search engine results page. Your ads will be there whenever someone searches a relevant keyword and all the targeted criteria, including...
Why can’t I find my google ads in search results?
You may need help finding your ads when searching for yourself on Google for many reasons. One of the first things we look at is your campaign and see if there are any errors like disapproved ads or paused ad groups/movements. A disapproved ad means that something in...