Blog
Practical tips and information regarding digital marketing
Blog
Practical tips and information regarding digital marketing
Major Change To Google Reviews System Updates
A Major Change: November 2023 Google Reviews System Updates A Google Reviews System Update is on the way – marking the end of an era and the beginning of a new phase for review updates. There isn’t a lot of information about Google’s newest 'Reviews...
What is the October Google Algorithm Update?
Google’s October 2023 Core Update has now been completed; the October Google Algorithm Update aims to improve rankings by promoting quality content. This post will cover the update, how it may have affected you and tips on how to combat any negative affects. For a...
Content Generated With AI vs Content By Humans
This blog will help you decide whether or not to use content generated with AI vs content by humans. After reading this blog, you should feel better equipped to make a decision on whether to use AI to create content or do it yourself.Does Google Prefer Content...
Are Backlinks Still Important In SEO?
Are backlinks still important in SEO?Yes, backlinks are still important, but they way they help your site’s ranking in search has changed. This blog will reveal why backlinks are still important, and how you can still use them to improve your ranking. Firstly,...
Cheap VS Value
This blog will help you distinguish between what’s cheap, versus what is of value, yet cost-effective."Cheap" and "value" are two different concepts when it comes to assessing the worth or cost-effectiveness of a product or service.Cheap: When something is considered...
Google’s Helpful Content System Update
This blog outlines the importance of staying up to date with Google's updates; it's an important step in maintaining your online presence and showing in search results.What Is The New Helpful Content System Update?Google are going to do an update to the “Helpful...
Questions To Answer Before Creating A New Website?
This blog will help you identify all the questions you will need answers to before creating a new website. What is the purpose of the website? Who is the target audience for the website? What are the main features and functionalities required on the website?...
Choosing Your Domain Name URL
This blog outlines the importance of choosing the correct domain name; it's an important step in creating an online presence for your website or business.Tips To Consider When Choosing A Domain Name: Keep it simple and easy to remember: Your domain name should be easy...
What are the benefits of a Google Business Profile?
Every single day, millions of people search for information on Google, whether it be “cafes near me”, “how long should I cook pasta?” or “quality car repairs Melbourne”. Google is a very important tool when building your online presence; Google Business Profiles are...
What is the ideal Google Review Score?
Ideal Google Review Score For an ideal Google review score multiple studies tell us that you don’t want a perfect 5.0 Google My Business review score. Clickthroughs and leads actually decline, which in turn could mean fewer conversions if you’ve got a perfect score on...
How is my budget used?
Google Ads Budget Your average daily budget is the average amount you set for each ad campaign on a per-day basis. It specifies roughly how much you are comfortable spending each day over the course of a month. Something to consider is how many days of the week are...
Google ads what am I charged for?
In short terms, you are charged for clicks – not impressions.Let me give you some more context… Impressions are the times that your ad has won a place in a Google search auction and is shown on the Google search results. This doesn’t mean the top of the first page of...
Where Do My Google Display Ads Show?
Get your brand noticed with Google search campaigns! These eye-catching text ads appear on the Google Search Network, right on the search engine results page. Your ads will be there whenever someone searches a relevant keyword and all the targeted criteria, including...
Why can’t I find my google ads in search results?
You may need help finding your ads when searching for yourself on Google for many reasons. One of the first things we look at is your campaign and see if there are any errors like disapproved ads or paused ad groups/movements. A disapproved ad means that something in...