Every single day, millions of people search for information on Google, whether it be “cafes near me”, “how long should I cook pasta?” or “quality car repairs Melbourne”.
Google is a very important tool when building your online presence; Google Business Profiles are one of the easiest ways to ensure that people have access to your business’ information.
The main features on a Google Business Profile:
- Contact information (phone number, business address)
- Link to website
- Business hours, including special hours for public holidays etc…
- Company description
- Service descriptions
- Product and service photos
- Customer reviews and ratings
Google My Business is a free service provided by Google in order to promote local businesses online. It allows business owners to manage their business information and how they appear to potential customers online. Being present when people search is extremely important, especially when you’re present on the first page of Google. When your business shows in people’s search results you greatly increase the chance of people using your company.
Google Business Profiles have certain features that appear when people search, including photos, a link to your business’ website, business hours, reviews from previous customers and more. These listings make sure everyone knows why they should trust your business, and give them a great first impression.
Keeping your Google Business Profile up to date
You should always keep your business profile up to date; people can make suggestions as to what information needs to be changed on your profile, you will need to make sure these suggestions are accurate. Keeping a close eye on this can save you a lot of hassle, it eliminates confusion and helps prevent negative experiences with potential customers.
Posts are another great way to update customers, these posts can be about services or products, important messages or simply advertising pictures of your most recent works.
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